Reach more ad-supported listeners than Spotify ads
When it comes to audio advertising, SiriusXM Media delivers a larger addressable audience, better quality data, and higher share of voice than Spotify advertising.
No matter your objective, we care about your success. Work with the experts in audio to build, execute, and optimize your audio campaign across the largest, most dynamic portfolio in the industry.
The most dynamic portfolio in audio:
Ready to reach your audience with audio?
Fill out the form below to talk to a SiriusXM Media sales representative and build your custom audio plan.
4 hours
time per day that Americans spend with audio1
87%
of listeners are ad-supported
92M
streaming listeners2
#1
in ad-supported share of ear3
Work with the leading partner in audio advertising
Access the #1 in addressable audience
Between Pandora, SoundCloud, and the rest of the SiriusXM Streaming Network, we offer the biggest addressable listener base in the country. 87% listen to Pandora with ads4, compared to Spotify’s 43%.5
Reach your audience with confidence
When you work with us, you can feel good about your results. We happen to be IAB Data Transparency Certified—which means you can be confident that we’re counting the delivery of your podcast ads properly.6
And if you want to talk reach, consider the fact that with Joe Rogan, Spotify reaches 27.5% of P13+. Remove Joe Rogan from their consideration set and Spotify podcasts only reach 10% of the same demographic.7
Increase your share of voice
Our listener experience is of the utmost importance. Pandora only serves up two ads per ad break because fewer ads means happy listeners (and more focus on your brand message).
Premium platforms, premium service
Best-in-class customer service
Our content isn’t the only thing you’ll love; our audio experts work with you to build a custom campaign that fits your needs—from ideation to execution to measurement.
End-to-end solutions
From audio to display to video, our expansive product suite gives you options to tell your brand story, your way.
In-house creative services
No audio ad? No problem. Work with our award-winning in-house creative studio to produce your high-touch, high-impact audio creative.
Ready to reach your audience with audio?
Talk to a SiriusXM Media sales representative and build your custom audio plan.
- Edison Research Share of Ear Study, Q1 2024, 13+ persons
- Comscore Media Metrix, March 2024
- Edison Research, Share of Ear Study, Q1 2024
- Pandora Internal Metrics Q1 2024
- Spotify Internal Metrics Q4 2023.
- SiriusXM Media. “We Meet IAB Podcast Measurement Guidelines (for Starters),” n.d. https://www.siriusxmmedia.com/insights/we-meet-iab-podcast-measurement-guidelines-for-starters.
- Edison Podcast Metrics Q1 2024.