Reach more ad-supported listeners than Spotify ads
SiriusXM Media delivers a larger addressable audience, better quality data, and higher share of voice than Spotify advertising. We’ll help you build, execute, and optimize your audio campaign across the largest, most dynamic portfolio in the industry.
Work with the leading partner in audio advertising
#1 in addressable audience
Between Pandora, SoundCloud, and the rest of the SiriusXM Streaming Network, we offer the biggest addressable listener base in the country. Of Pandora listeners, 87% listen to with ads3 compared to Spotify’s 41%.4
Reach you can trust
We’re IAB Data Transparency Certified—which means you can be confident that we’re counting the delivery of your podcast ads properly. And, speaking of reach, with Joe Rogan, Spotify reaches 27.7% of P13+. Remove Joe Rogan from their consideration set and Spotify podcasts only reach 5% of the same demographic.5
Campaigns that deliver
Our listener experience is of the utmost importance. Pandora only serves up two ads per ad break because fewer ads means happier listeners (and more focus on your brand message).
Premium platforms, premium service
Best-in-class customer service
Our content isn’t the only thing you’ll love; our audio experts work with you to build a custom campaign that fits your needs—from ideation to execution to measurement.
End-to-end solutions
From audio to display to video, our expansive product suite gives you options to tell your brand story, your way.
In-house creative services
No audio ad? No problem. Work with our award-winning in-house creative studio to produce your high-touch, high-impact audio creative.
The most dynamic portfolio in audio
SiriusXM Media is the largest digital audio advertising ecosystem in North America—with an iconic portfolio of satellite, streaming, and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds.
4 hours
Time per day that Americans spend with audio1
85M
Streaming listeners2
87%
Of our listeners are ad-supported
#1
In ad-supported streaming music3
Ready to reach your audience with audio?
Talk to a SiriusXM Media sales representative and build your custom audio plan.
Ready to reach your audience with audio?
Fill out the form below to talk to a SiriusXM Media sales representative and build your custom audio plan.
- Edison Research, Share of Ear, Q1 2025
- Comscore Media Metrix, January 2025.
- Pandora Internal Metrics Q1 2025
- Spotify Internal Metrics Q1 2025
- Edison Podcast Metrics, Q1-25 Raw Quarterly Data 13+ - Custom Cuts from Edison Research
Stay ahead of industry trends
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