The Advertiser's Guide to the Holidays

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Shine bright this season with audio


The holidays account for a massive amount of consumer spending—in 2023, consumers dropped $965B.1 And throughout the season, audio is their go-to companion, whether they’re setting out decorations, browsing aisles, or hosting gatherings. So, if you’re getting ready to ramp up your holiday media strategy (and budget), including audio is a must—and we’ve got just the thing to help you get started.


Introducing: The Advertiser’s Guide to the Holidays. Our holiday guide has everything you need to implement a successful audio campaign this season, including:

  • Proof that audio is the best way to reach your target audience
  • Exclusive, proprietary listener insights on how audio shapes the holiday experience
  • Actionable tips on how to execute against shifting consumer behaviors
  • Creative best practices from industry experts
  • And a whole lot more


Ready to sleigh the holiday season with audio?

Talk to a SiriusXM Media sales representative to learn more about the biggest addressable audience in audio.

Sources:

  • 1. U.S. Census Bureau

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