The Advertiser's Guide to the Holidays
Shine bright this season with audio
The holidays account for a massive amount of consumer spending—in 2023, consumers dropped $965B.1 And throughout the season, audio is their go-to companion, whether they’re setting out decorations, browsing aisles, or hosting gatherings. So, if you’re getting ready to ramp up your holiday media strategy (and budget), including audio is a must—and we’ve got just the thing to help you get started.
Introducing: The Advertiser’s Guide to the Holidays. Our holiday guide has everything you need to implement a successful audio campaign this season, including:
- Proof that audio is the best way to reach your target audience
- Exclusive, proprietary listener insights on how audio shapes the holiday experience
- Actionable tips on how to execute against shifting consumer behaviors
- Creative best practices from industry experts
- And a whole lot more
Ready to learn more?
Fill out the form below to receive the guide.
Ready to sleigh the holiday season with audio?
Talk to a SiriusXM Media sales representative to learn more about the biggest addressable audience in audio.
Sources:
- U.S. Census Bureau