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Your guide to the power of podcast advertising

As audience trust in other media dwindles, podcasts are different—for creators, listeners, and advertisers. Creators are fully empowered to be themselves, sharing stories in new and personal ways. The intimate nature of the medium drives deep connections—which extends to the brands that support it.

Podcasts are the answer. And the SiriusXM Podcast Network Playbook is your guide to leveraging the trust and authenticity of the medium to inspire audiences to take action.

Advertising has evolved. It takes more than time and attention to inspire consumer action. Modern audiences expect ad campaigns to be genuine and relevant. Brands need a personal element to build a connection and influence buying behavior. So, how can advertisers form real connections with consumers?

Listeners find podcasts more trustworthy and authentic

• 23x more than social media¹
• 9x more than traditional TV¹
• 6.6x more than online/streaming video¹
• 4.2x more than AM/FM radio¹

The SiriusXM Podcast Network is home to the podcasts people can’t get enough of alongside the most celebrated studios, creators, and hosts—giving brands the ability to reach audiences with all the intimacy and authenticity the medium is known for. Our network of thousands of podcasts covers all genres for every audience.

Here’s why it works with us

• 56M monthly listeners²
• 2 in 5 monthly podcast listeners in the US³
• #1 podcast network with women³

Talk to a SiriusXM Media sales representative to get started with podcast advertising.

Sources:

1. SiriusXM Media Podsurvey Podcast User Study, Q2 2023, (N=2,642) Podcast listeners A18+
2. Q1 2024 Internal Metrics from Podcast User Logs
3. Edison Podcast Metrics, Q1 2024. SXM Media reach Includes Stitcher, NBC and Audiochuck Networks

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