Advertising has evolved. It takes more than time and attention to inspire consumer action. Modern audiences expect ad campaigns to be genuine and relevant. Brands need a personal element to build a connection and influence buying behavior. So, how can advertisers form real connections with consumers?
Listeners find podcasts more trustworthy and authentic
- 23x more than social media1
- 9x more than traditional TV1
- 6.6x more than online/streaming video1
- 4.2x more than AM/FM radio1
The SiriusXM Podcast Network is home to the podcasts people can’t get enough of alongside the most celebrated studios, creators, and hosts—giving brands the ability to reach audiences with all the intimacy and authenticity the medium is known for. Our network of thousands of podcasts covers all genres for every audience.
Here’s why it works with us
- 56M monthly listeners2
- 2 in 5 monthly podcast listeners in the US3
- #1 podcast network with women3