Retail Media Network and Audio Playbook

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Your guide to the power of digital audio


What happens when you combine the prime customer bases and first-party data of the retail media networks of retailers like Walmart, Kroger, and Kohl’s with the power of audio? Hint: Really good things.


Audio gives advertisers more time and space to build connections and move consumers down the path to purchase. Non-skippable audio ads targeted to retail media network audiences are the perfect complement to traditional search, display, and on-site ads.

Here’s how it works:

  • Your brand. Your products and services are front-and-center where people shop.
  • Their customers. Reaching their customers to influence shopping habits.
  • The power of audio. Telling your story, building connections, and educating consumers.


Ready to dive in? Download the Retail Media Network and Audio Playbook to learn how to leverage audio ads to make your next campaign more effective and drive cross-funnel results.


Spoiler alert: You’ll also see how a major brand achieved $6.57 ROAS with the Dollar General Media Network and Pandora.


FPO

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