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Your guide to the power of advertising with live talk content

SiriusXM is having a moment, fueled by consumer appetites for personalization and ease and a strong momentum in the talk content space. SiriusXM allows listeners to feel effortlessly connected to the voices and stories they love, across sports, comedy, entertainment talk, and news. And our immersive listening experience provides brands out-of-this world opportunities to connect with consumers.

The SiriusXM Advertising Playbook is your guide to leveraging the voices and personalities our subscribers can’t get enough of.

Howard Stern, Conan O’Brien, Andy Cohen, Megan Kelly, Kevin Hart, and many more—you won’t find bigger names all together in one place. When you advertise on SiriusXM, you can tap into the power of our hosts and the connections our listeners have with them.

Make a connection with SiriusXM ads

• 33M subscribers¹
• 72 ad-supported channels
• 65% of in-car listeners never tune into AM/FM²

Get attention and inspire action

• 41% of subscribers listen to the same station for 20+ minutes¹
• 50% less commercial time per hour than AM/FM radio³
• 77% correlation to hearing an ad on SiriusXM and making a purchase⁴

Talk to a SiriusXM Media sales representative to learn more about the biggest addressable audience in audio.

Sources:

1. SiriusXM internal metrics
2. Nielsen Custom Qualitative Study for SiriusXM, 2022
3. SNL Kagan
4. Starcom/Mediavest Group “Reaching Consumers During the Purchasing Process”

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