SiriusXM Streaming Network Playbook
Your guide to the power of streaming audio
Music is a unifier, crossing every demographic and geographic. Streaming audio gives audiences control over when, where, and how they listen to music, with more variety to plug into. That’s why streaming audio listeners spend more time with audio each day, compared to non-digital listeners. And these personalized, gratifying listening experiences drive results for advertisers.
Streaming audio is the answer. And the SiriusXM Streaming Network Playbook is your guide to developing high-impact campaigns at scale.
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Your consumers are everywhere, and their entertainment options are endless—which makes it challenging for brands to keep up. As traditional media’s popularity shrinks, CTV grows ever more fragmented, and social media fields yet another scandal, how can advertisers simplify their media buys and reach their ideal audiences effectively?
Here’s why it works:
- Nearly 5 hours spent with digital audio per day1
- 72% of audio listening is music1
- 79% of audio consumption takes place when visual media is not available2
We’re your one-stop-shop—that’s why we wrote the playbook on streaming audio. Our iconic platforms like Pandora and SoundCloud offer audiences the very best in personalization to keep them listening longer while providing brands with immersive, multi-sensory ad formats to attract attention and inspire action. And our network of premium partners can extend campaigns to specific consumers.
Here’s why it works with us
- Iconic platforms and premium extensions
- 84M monthly streaming audio listeners3
- 87% listening to ad-supported audio4
Are you ready to leverage the intimacy and authenticity of podcasts for your next campaign?
Talk to a SiriusXM Media sales representative to get started with podcast advertising.
Sources:
- Edison Research, Share of Ear, Q1 2024
- IAB, Digital Audio Buyers Guide
- Comscore Media Metrics, March 2023
- Internal metrics